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Category: Uncategorized

All About Automotive Detailing

Posted on July 4, 2019 in Uncategorized

Automotive detailing can be one of the most important jobs at vehicle dealerships or detailing shops. Whether a detailer is preparing the vehicle for a sales display or getting it ready for its new owner, it’s sometimes that first impression of the vehicle that makes automotive detailing so significant.

Good automotive detailers will know the areas on vehicles that a bad detailer can miss. Areas such as door jams, window seals, and engine cleaning are signs that you got a good detail job. Trade-in vehicles that need to be detailed are perhaps the most important as a good detail can affect its retail value. No one wants to buy a used vehicle, no matter what the performance quality, if it hasn’t been detailed properly.

Soiled upholstery and carpet stains can also prevent resale value but using the right products can show a drastic improvement if done correctly. Tobacco or smoking in a vehicle are no longer challenges for the good automotive detailer. Various manufacturers are now producing machines such as Ionizers that when placed in a vehicle for a small period of time can take out the effects of smoking smells.

Automotive detailing products are important. Products or mitts that can scratch, wear out the paint, or dull chrome should not be used and a good automotive detailer will know which products to avoid.

Automotive detailing product salespeople who promote their products and claim they are the best visit many dealerships. Beyond what products auto detailers are using, a customer should look at the detail shop or detail area. Is it clean? Are the products organized, or are the detailers running back and forth, sharing products, or worse, leaving the detail area looking for their equipment? Check them out for cleanliness and accessibility of the automotive detailing items they use-are they nearby?

A good automotive detailer will use tools such as small brushes with soft bristles for vent cleaning. Detailing tools that have small rubber tips are good for cleaning dirt out of seams and trim. Wheel and tire brushes are also a must. Some products such as mitts and brushes are now being offered by the manufacturers with color-coding. This color-coding helps the detailer identify which is the best tool for the process in a quick and easy manner. Bottles of cleaners should also be color-coded for automotive detailing use. Grabbing the wrong solution can be detrimental to the detailer if he is in a hurry. The color-coding process has eliminated the mistakes sometimes made in the automotive detailing business.

Some automotive detailing shops even offer services that will check your wiper blades and other viewable parts that can easily be replaced by a detailer at a lower cost than a mechanic or technician.

A big job for the automotive detailer is new vehicle preparation. If a dealer sells new vehicles, as they are shipped in, they are inevitably full of dust, debris and, road wear from the shipping process. Not only is the automotive detailer responsible for cleaning the new vehicle, most car dealerships will provide them with a checklist of other items to check for operation. The checklist can include items such as setting the clock and radio, testing the key fobs to see if they are working correctly, removing the new vehicle plastic and stickers, and, taking the vehicle on a small test drive to check wipers, air-conditioning and, other essential elements.

Probably the last thing a good automotive detailer can offer is the trip to the gas pump to fill your vehicle up with a full tank. If your detailing company or dealership offers this, it may save you dollars. Many dealerships receive gasoline discounts and are happy to pass them along to the customer to keep them coming back, so check that out when you visit your automotive detailer or dealership.

Automotive detailing takes a lot if care. People who work in this area should be the kind of people who love the detailing process and the outcomes they achieve. They are people who have high levels of energy and communication skills to ensure the customer is getting what they want. If chosen right, the good automotive detailer can make all the difference in that new, used, or customer vehicle. Good automotive detailers will keep customers coming back to any shop and are sometimes overlooked for the talents they possess.

Automotive Rapid Prototyping Fail First Paradox

Posted on July 4, 2019 in Uncategorized

New product development and innovation is much more difficult and time consuming than most other business activities. Automotive rapid prototyping greatly enhances learning speed and reduces the risk of new automotive parts development.

Historically, the automotive industry has been using rapid prototyping as an important tool in the automotive parts design process. The extremely fast-paced automotive design cycles require an extremely fast prototyping system which can produce car parts fast and inexpensively.

The main objective of automotive prototyping is to learn quickly: how a new automotive product behaves in its natural working environment, before transferring the prototype to the production line. Many times, mistakes are learned only after a new automotive part is launched. This is the main explanation for poor automotive parts design, from product mismatch, poor engineering and function or finish, and overpriced production. In order to accelerate the learning curve, before these costly automotive prototyping mistakes are made, one must accelerate and facilitate feedback loops from tests in the lab and market trials.

Automotive Manufacturing Technologies

Working with an assortment of rapid prototyping equipment, automotive prototyping engineers utilize the most advanced 3D printers, in their quest for perfect form, function and utility. Working in advanced manufacturing centers, the automotive engineers use the technology to verify what they are doing, and, equally important, to save tremendous amounts of time, and money.

Automotive Rapid Prototyping Compresses Development Time

The advantages of 3D rapid prototyping model creation versus viewing a cad/cam model on a computer screen is palpable. Automotive parts engineers get together discuss the pros and cons of a rapidly produced automotive parts model and discuss the pros and cons of the design, as they pass it around, twisting and viewing the prototype, and decide if that is what they had in mind. This way, problems get solved up front, before going to the assembly line! Once determined that the automotive prototype design is a go, the model can then be sent to a die maker.

Automotive Prototyping and the Die Maker Process

The die maker cannot use model to make the die, but because they have it in their hand and can look at it and feel it, they can determine where the parting lines will be and exactly how much steel they will need to produce it. The timing of the die process is greatly compressed.

Examples of Automotive Rapid Prototyping Parts

· Engine castings and parts

· Car Engine parts

· Auto Mechanical parts

· Car Dashboards

· Car Handles and Knobs

· Auto Body Components

· Car Trim parts

Fail first Paradox in Automotive Rapid Prototyping

The automotive rapid prototyping paradox is to fail earlier rather than later. By failing earlier, the design engineers surprisingly succeed in accelerating the project; this greatly reduces development cost risk. By considering all automotive prototype failures as learning experiments, the engineer has much less stress, knowing that they are practicing the old adage, that success comes from ninety-nine percent failure and introspection.

Automotive Advertising Agencies Need to Reinvent Themselves to Support Social Media

Posted on June 4, 2019 in Uncategorized

The role of automotive advertising agencies is changing along with the auto industry that they serve. It is important for automotive advertising agencies to educate themselves and their auto dealer clients about their changing roles in a consolidating auto industry that is shifting onto the Internet Super Highway vs. local car rows.

Problems and solution shared at real world venues in the auto industry are having an impact and the slow shift to the new pull/push world of the consumer driven Internet is becoming more obvious. Similarly, a growing number of online social networking communities are also all helping to spread the word and their timing couldn’t be better.

The only constant in the auto industry is change. Of course human nature is also a universal constant, but since that is the fuel that powers most change in the auto industry it must be factored in and considered by automotive advertising agencies who can now look to consumers for the answers.

Radio, T.V. and newspapers are no longer the media of choice for today’s Internet savvy consumers. B2C messages online are filtered out in favor of C2C conversations in social networking communities that now dot the landscape on the World Wide Web. Automotive advertising agencies must reinvent themselves as the resource that auto dealers rely on to navigate them onto the Internet Super Highway because that is where their customers are.

Keeping ahead of new technologies and applications that integrate selling processes between the real and the virtual world showrooms and inserting auto dealers into the conversations that make up the online marketplace must be job one for automotive advertising agencies who wish to serve their auto dealer clients in today’s challenging auto industry. Radio, T.V. and print production has a shrinking role in an automotive advertising agency’s tool box and leveraged online production resources will eliminate them altogether in the near future. Similarly, agency commissions earned from conventional media analysis and placement are being absorbed into the media providers as value added services for their auto dealer advertisers. At the same time, automotive advertising budgets are being shifted to online digital marketing platforms with more verifiable sourced R.O.I. that is far superior to conventional media. The writing is on the virtual wall and automotive advertising agencies must either read it, write it or accept their diminishing value in tomorrow’s auto industry.”

The Internet has empowered consumers to bypass auto dealers and even their most strategically placed marketing message in favor of online information resources that are not dependent on automotive advertising agencies or auto dealers for their content. Initially, third party aggregators captured online auto shoppers attempting to avoid real and virtual world auto dealerships by collecting inventory from hundreds of auto dealers anxious to get their inventory in front of today buyers for new and pre-owned vehicles. Consumers quickly realized the limitations of looking at vehicles in this kind of dealer-centric platform and the technology driven evolution of online marketing platforms soon provided more consumer-centric solutions.

Auto dealers are now able to monetize social media with features that invite car shoppers to share their vehicle selections with their online friends and family to assist them in their car shopping experience. These C2C conversations pushed to Face Book and other social networking communities replace previous unsuccessful attempts by automotive advertising agencies to post B2C messages on the same social media platforms. Automotive advertising agencies need to know about sites that offer a variety of free services and a way to earn a seat at the social media table More relevantly, they need to tell their auto dealer clients about them to justify their agency fees!

Other technology driven applications automotive advertising agencies need to tell their auto dealer clients about that will allow them to sell more vehicles and service for less money and with less staff include dealer hosted personal web sites for their staff, dashboard tools that integrates telephone and SMS text messaging for more comprehensive and cost effective follow up, automated video production platforms that converts the pictures on an auto dealer’s website pushed onto the search engines with Facebook applications that allow an auto dealer to display their entire inventory on a non-offensive tab within the customers Face Book page, customer interaction platforms that allow online shoppers to initiate a two way video conversation from within an auto dealer’s website that can accommodate a turnkey online transaction without having to drop the glass wall that empowers online shoppers to move forward in the negotiation process and appraisal tools which provide site visitors with NADA sourced values for their trade-in while selecting suitable vehicles from the auto dealers online inventory to find a car to replace the one that they are selling.

Any one of these new online conversion and marketing tools can develop a superior R.O.I. to even the best written and placed conventional automotive advertising messages and/or online digital marketing campaigns. These technology driven solutions and their importance to automotive advertising agencies are needed to justify their agency fees to their auto dealer clients in today’s consolidating auto industry. Many automotive advertising agencies still operate under the assumption that if they bring enough bodies to the front door then they have earned their fees. In today’s consolidating auto industry; not so much!

Reduced sales volume and profit margins coupled with increased expenses demand that automotive advertising agencies must increase their areas of responsibility to include internal selling processes using systems to increase efficiencies across all departments in an auto dealership in both their brick and mortar facilities and their newly developing virtual showrooms. You have to be in it to win it and for the foreseeable future the game is being played on the World Wide Web. The most active lanes on the Internet Super Highway are those that lead to social networking communities that share information between automotive advertising agencies and auto dealers as much as they do for their customers.

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